Research archive

Neologisms (new words), 2014 onwards

GPB has for a long time had a tradition of collecting new words, or neologisms. Whilst we have fun and a bit of a laugh doing so, it was not until the end of 2014 that we decided we should start to collate and publish them. So, with a little fanfare (“tra-la”), here is our latest list, […]

Rhetorical Tools List

Examples of 70 very popular and useful rhetorical tools Alliteration Allusion Anadiplosis Analogy Anaphora Anecdotes Anesis Anticlimax Antimetabole Antithesis Aphorism Aposiopesis Apposition Assonance Asyndeton Catachresis Chiasmus Climax Conduplicato Diacope Distincto Ellipsis Enthymeme Enumerato Epanalepsis Epistrophe Epitheton Epizeuxis Ethos Euphemismos Evidence Exemplum (example) Expletive Freudian Slip Hyperbole Hypophora Irony (Illusio) Litotes Logos Malapropism Metaphor Mixaphor, Miniphor and […]

GPB’s new Content Analysis Tool

We are delighted to announce the completion of the first phase of development of our new online Scientific Content Analysis tool. It is now ready to use, and is available to the public for free, and can be found at The purpose of this Tool is to help our clients (and anyone else who finds […]

GPB’s latest IP session on Business development

GPB’s IP session on Business Development Date: 18th September 2015                  Attendees: Ewan Pearson, Richard Keith Agenda: To review all recent thinking on BD and Pitching IP. To create a new set of IP docs (Word, PPt, pdf) that we can deploy in improving our clients’ abilities to win pitches of all kinds. To have a […]

Research: Steven Pinker: How to banish business jargon

Steven Pinker: How to banish business jargon by Harriet Green, CityAM, October 29, 2014, 1:47am The cognitive scientist tells Harriet Green why buzzwords just don’t cut the mustard. Steven Pinker’s new book offers advice for anyone who writes at work Business jargon is annoying: “we need to find the synergy here”; “do you feel […]

Initial results of GPB-Vox research

GPB has been undertaking research with its Associate, the Vox Institute through 2011 and 2012. The research will be reviewed at a scientifc conference, and published in mid-late 2012 in a scientific journal. The research asked a key question in business development and more generally in spoken communications: Research Question: “Do we prefer to talk […]

Paraprosdokians-A Rhetorical Tool

Rhetorical Tools: Paraprosdokians are a strange sort of tool; they fall into the category of ‘amusement’, and are defined as: “A figure of speech in which the latter part of a sentence or phrase is surprising or unexpected in a way that causes the reader or listener to reframe or reinterpret the first part. It […]

Vocal Tongue twisters

Here we list some of the famous tongue-twisters to help you practice your pronunciation in English: Both bustled busily buttering buns Lots of hot coffee in a proper copper coffee pot Crispy crunchy crinkly crackling A dozen double adapters Red lorry, yellow lorry (repeat) Round and round the rugged rocks the ragged rascals ran their rural […]

Word Contractions

We like to collect new English words. Here is our collection so far: Here is a list of new words (neologisms) that we have collected since late 2010. See if you can find a correlation between the types of words created and the state of the world’s economies. We think we can. Mercozy (Angela Merkel […]