Speak Up: 38th Edition
In this Edition:
Fortune favours the…canny
By Richard Byford
Our guest writer looks at how cost saving can be expensive
“Sing, sing a song”
By Ewan Pearson
Ewan summarises the key findings of GPB’s latest voice research.
Brevity, Clarity & Persuasion
By Alastair Grant
Do you say what you mean? Alastair explains how.
Seven seconds that will last forever
By Carl Schreiter
Carl looks at the value of getting it right.
The science of persuasion. Part 1: Logic
By Tim Farish
Tim looks at how what you say and how you say it impacts your audience.
BP makes an oily mess.
GPB studies the mistakes made by BP.