Author Archives: Shardai Goodridge

Speak Up: 74th Edition

Here is our 74th GPB journal. It is designed as an ongoing coaching tool for our clients and is packed with a wealth of information and good hands-on tips and tricks from the world of communications, presentations, negotiations and business development. Please write back if you wish to comment or add another reader, and – […]

Superior Force

If two forces are equal and opposite, nothing moves. Irresistible force meets immoveable object. To develop skills, motivation must exceed inertia. During lockdown, lots of people have binged on box sets. We’re no exception: my family watched every Star Wars movie; except the ones we don’t like! It got me thinking about that hackneyed line […]

Learning to like your likeability

Richard discusses ‘likeability’ and the need to for it to be genuine. For many of us, the demonstrating of our competence is central to our act of persuasive communication that we undertake.  Isn’t that what our counterparties really need to know?  Whether presenting, pitching to a potential client or communicating with an investor, the main […]

Does social media affect persuasion?

Alastair looks at the use of Logos, Pathos and Ethos and discusses the affect of social media on persuasion. Aristotle developed his Three Appeals to persuasion some 2,400 years ago. Pathos, Logos and Ethos translate in into emotional appeal, logical argument and ethical trust. Aristotle postulated that these appeals are best used in  equal combination […]

What did the Direct Response Copywriters ever do for us?

Lynda reviews Glenn Fisher’s key themes: Know your audience, features vs. benefits and the importance of narrative. Direct response copywriting (i.e. writing directly to consumers)  is a somewhat niche topic.  If you haven’t already done so, it’s worth investing time, energy and cash into developing your firm’s skills in this area.  Let’s face it, most […]

Would I Lie to You?

Des explores some ways in which communication can help to either establish, build or diminish Trust   In 1981 Kirsty MacColl sang about deceit, plaintively reproaching her sweetheart: “I can’t help feeling that, somehow, you don’t mean anything you say at all.”11 She mirrors how we all judge other people’s levels of (dis)honesty – by […]

GPB wins ‘Best Presentation Consultancy 2020’ – SME News Awards.

GPB is delighted to have won Best Presentation Consultancy, 2020 at the fourth annual Greater London Enterprise Awards, hosted by SME News. GPB is a specialist Communications and Business Development adviser, and the award is in that category. GPB advise top management, mostly in the UK, but also in Europe, North and South America, Asia and South Africa. […]

GPB wins ‘Communication Consultants of the Year 2020’ – SME News Southern Enterprise Awards.

GPB is delighted to have won the Communication Consultants of the Year 2020 award again! We previously won “Communications Training Provider of the Year – Greater London” at the 2018 SME News Excellence Awards. GPB is a specialist Communications and Business Development adviser, and the award is in that category. GPB advise to top management, […]

GPB wins the ‘Best Specialist Communications Advisor of the Year – UK’ award from the Global 100, 2020 Awards.

GPB is delighted to have won the Best Specialist Communications Advisor of the Year award again! GPB last won this award in 2018 from Global 100. With a poll of over 293,000 readers, it is required that all programs receive no less than 21% of votes from the global readership, in order to win. GPB is […]

GPB wins the ‘Best Specialist Communications Advisor of the Year – UK’ award from Corporate America Today – Annual Awards, 2020.

GPB is happy to have won the Best Specialist Communications Advisor Award for the second year running! Renowned for its unrivalled reach and targeted readership, now with a subscriber base totalling 287,768, the publication is at the forefront of all matters corporate, reaching professionals and board level decision makers, dealmakers, game changers, and all those […]