Media training (TV, radio, press, online)

Our rivals tend to start with shock treatment, which is incredibly destructive. All too often, senior managers are put through hell by a media trainer in a TV studio. The experience at best dents confidence, and at worse makes the individuals vow never to appear on TV or radio again. Clients tell us that after our training, they see media appearances as opportunities to impress rather than necessary evils to be endured. We start by explaining the environment, the journalist’s position and GPB’s Media Contract.

Media interviews can be intense experiences for a lot of people. The heat and buzz of a studio and the rapid firing of questions from the interviewer can seem very daunting. However, our skilled experts at Grant Pearson Brown can help you build your confidence about media interviews by developing your skills and increasing your familiarity with different interviewing situations. We at GPB provide training so that you can be at your best in all media situations.

GPB’s approach to media training is constructive, designed to increase familiarity, skills and confidence in media interviews. We build confidence and skill levels by starting with an understanding of the environment and the fundamental reasons for media interviewers’ positions. We gently increase the difficulty level through the training.

We can deal with the full range of client abilities, from worst to best, and often find it is the better people going in who get the most from what we do. We have very experienced journalists who can use a variety of different styles to meet the varied needs of your people.

Benefits and needs

A major benefit of appearing in the media especially on TV, is that you get an opportunity to leave an audience with a positive impression of what you are like as a person. At worst, you leave a negative impression. We are equally able to deal with the full range of client abilities and experience levels, and often find it is the better people going in who get the most from what we do, although everyone improves dramatically.

We have very experienced media interviewers who can use a variety of different styles to meet the varied needs of the people.

Who should be media trained?

It is only cost-effective for those of you who are the media representatives of your organisation to be trained for media interviews. It is important for these people to have recurrent training, in order to maintain a high level of performance, and to be media-ready on topical issues.