69th Edition

Here is our 69th GPB journal. It is designed as an ongoing coaching tool for our clients and is packed with a wealth of information and good hands-on tips and tricks from the world of communications, presentations, negotiations and business development. Please write back if you wish to comment or add another reader, and – on behalf of our team at GPB team, we hope you’ll enjoy reading it. We publish these Journals as free ongoing professional development for our clients.

In this edition:

Incomplete Benefits by Ewan Pearson

Ewan compares pitches with basketball to explain why so many of them need work.

The Narrative Fallacy by Hasnaê Kerach

Hasnaê explores the mind’s ability to create stories that have no grounding in reality.

Of Mice and (Mad) Men by Desmond Harney

Desmond argues that balance optimises persuasive communication, even in advertising.

Plan and Prepare to Maximise Audience Motivation by Lynda Russell-Whitaker

Lynda explores how to appeal to different learning styles when presenting.

 

Download a PDF of the full journal here: GPB 69th Journal – Summer 2019


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