Speak Up: 76th Edition

Here is our 76th journal edition. It is designed as an ongoing coaching tool for our clients and is packed with a wealth of information and good hands-on tips and tricks from the world of communications, presentations, negotiations and business development. Please write back if you wish to comment or add another reader, and – on behalf of our team at GPB, we hope you’ll enjoy reading it. We publish these Journals as free ongoing professional development for our clients.


In this edition:

Aristotle’s Lost Appeals

By Ewan Pearson

Ewan reviews five of Aristotle’s ‘lost’ appeals and highlights how they play a part in day-to-day acts of persuasion.


Intercultural lessons on vocal pitch

By Richard Keith

Richard talks about the importance of pitch patterns in Japanese, and compares this with English.


Respond well to questions—but how long have you got?

By Desmond Harney

Des discusses the importance of answering questions well and provides tips on how do so effectively.


Plausibility, credibility and our emotions

By Lynda Russell-Whitaker

Lynda considers plausibility and credibility, looking at the impact that they can have on an audiences’ emotions and perception of the speaker.

Download a full PDF version of the journal here: GPB 76th Journal – Spring 2021