We have a new post in our research section –


The paper is a long and comprehensive list of useful and commonly used rhetorical tools with examples and descriptions. Here is a small extract from it:


Figure of repetition in which the key word or words in one phrase, clause, or sentence is/are repeated at or very near the beginning of successive sentences, clauses, or phrases; repetition of a key word over successive phrases or clauses.

“This afternoon in this room I testified before the Office of Independent Council and the Grand Jury. I answered their questions truthfully, including questions about my private life. Questions no American citizen would ever want to answer.” Bill Clinton

“We are in a deadly competition. A competition not only with the men in the Kremlin, but the men in Peking. We’re ahead in this competition Senator Kennedy as I think has implied. But when you’re in a race, the only way to stay ahead is to move ahead.” Richard M. Nixon, Opening Statement, First Debate with John F. Kennedy.


Figure of speech in which the latter part of a sentence or phrase is surprising or unexpected; frequently humorous.

Where there’s a will, I want to be in it.

“The last thing I want to do is hurt you. But it’s still on my list.”

“Since light travels faster than sound, some people appear bright until you hear them speak.”

“If I agreed with you, we’d both be wrong.”

“We never really grow up; we only learn how to act in public.”

“War does not determine who is right – only who is left.”