By Alastair Grant We argue that if your audience cannot remember your key messages then your presentation has failed. It maybe the listener, if asked
By Lynda Russell-Whitaker Practice isn’t the thing you do once you’re good. It’s the thing you do that makes you good. From Malcolm Gladwell, ‘Outliers:
Deeper voices earn more money Recent research at Duke University in North Carolina, USA has discovered that men with deeper voices make more money, run
Push or Pull – what influencing technique should we use? See also Desmond Harney’s article in Journal 78, Autumn 2021: Optimising Persuasive Impact: Pull AND
By Lynda Russell-Whitaker “There are those who would misteach us that to stick in a rut is consistency – and a virtue; and that to
It is a little odd to be writing about winning pitches when currently we are surrounded by the news that the UK’s West Coast main
By Lynda Russell-Whitaker “Was not the very sight of the friend who sat behind you, was not the recollection of what had been, the knowledge
Advice squeezed straight from the experts
