Content Analysis

GPB’s new Content Analysis Tool

We are delighted to announce the completion of the first phase of development of our new online Scientific Content Analysis tool. It is now ready to use, and is available to the public for free, and can be found at The purpose of this Tool is to help our clients (and anyone else who finds […]

Major, Minor keys

By Ewan Pearson One of the funny things about doing this for a long time is that we never stop learning. In music, composers have a simple choice to make at the outset: to use a major key or a minor key. Each can create powerful music, but in quite different ways. It turns out […]

Less is more

By Lynda Russell-Whitaker “Whenever you feel an impulse to perpetrate a piece of exceptionally fine writing, obey it – whole-heartedly – and delete it before sending your manuscripts to press. Murder your darlings”. So said Sir Arthur Quiller-Couch in his inaugural lecture series in Cambridge (published in 1916). The expression ‘murder your darlings’ though has […]