Winter 2013

52nd Edition

Here is our 52nd GPB journal. It is packed with a wealth of information and good hands-on tips and tricks from the world of communications, presentations, business development.  Please write back if you wish to comment and  – on behalf of Lynda, Alastair, Tim and myself – we hope you’ll enjoy reading it. In this […]

GPB’s “A” list of Rhetorical tools, with examples

We think that the use of Rhetorical Tools is important in the creation of good content. Here we publish in print our favourite one starting with the letter “A”. Some will be known to you, others will be new, weird and wonderful. Please enjoy yourselves in making up some new content using them. Alliteration Repetition […]

How to make messages stick; use of “Stickies” and Daisy

By Alastair Grant We argue that if your audience cannot remember your key messages then your presentation has failed. It maybe the listener, if asked to comment, says: “Well there was a lot of information but there was no message” If it’s a competitive pitch you are making then this could be the reason for […]

It takes practice to practise

By Lynda Russell-Whitaker Practice isn’t the thing you do once you’re good.  It’s the thing you do that makes you good. From Malcolm Gladwell, ‘Outliers: The Story of Success The title of this article might seem like stating the obvious, but the fact is it does actually take practice to practise. As the quote by […]

Three Dimensional Emphasis

By Ewan Pearson One thing that makes a good voice stand out from an average voice is in how the speaker uses their voice to give emphasis to the content they are presenting. When you hear it, it’s natural but powerful. So what ARE they doing differently? We have over the past decade conducted many […]