Monthly Archives: June 2019

Plan and Prepare to Maximise Audience Motivation

Lynda Russell-Whitaker explores how to appeal to different learning styles when presenting Depending on who your audience is (and whether you will know this prior to your presentation) you might want to think about how to be inclusive in the presentation that you’re giving, for a number of reasons, but for the purpose of this […]

The Narrative Fallacy

Hasnaê Kerach explores the mind’s ability to create stories that have no grounding in reality. From the earliest cave paintings in France to Egyptian Hieroglyphics, storytelling has been used as an effective and compelling way to communicate. The same applies in business, where most of us have realised that storytelling is an essential part of […]

Of Mice and (Mad) Men

Desmond Harney argues that balance optimises persuasive communication, even in advertising. In 1959, U.S. Nobel Laureate John Steinbeck worked in Somerset, later saying he’d been happier there than any other place on Earth: ‘I hear and smell and see and feel the earth and I … am alone – the largest aloneness … mystic and […]

Incomplete Benefits

Ewan Pearson compares pitches with basketball to explain why so many of them need work. It’s great to provide effective and efficient services, but what does that actually mean? Not a lot, it would seem.  We do a lot of work on pitches and other acts of persuasion every year, and have been doing so […]

69th Edition

Here is our 69th GPB journal. It is designed as an ongoing coaching tool for our clients and is packed with a wealth of information and good hands-on tips and tricks from the world of communications, presentations, negotiations and business development. Please write back if you wish to comment or add another reader, and – […]