Persuasion


Aristotle’s forgotten appeals

Hasnaê Kerach explores Aristotle’s forgotten, and widely known appeals. 2400 years ago, Aristotle introduced a manuscript called “Rhetoric” to the world. It has withstood the test of time and proved to be one of the most influential works on persuasion. Aristotle defined Rhetoric as the ‘faculty of discovering in any particular case all of the […]


Persuasion – just or unjust

By Lynda Russell-Whitaker “Was not the very sight of the friend who sat behind you, was not the recollection of what had been, the knowledge of her influence, the indelible, immoveable impression of what persuasion had once done – was it not all against me?” The above quote is spoken passionately by Frederick Wentworth, in […]