Writing Skills

Neologisms (new words), 2014 onwards

GPB has for a long time had a tradition of collecting new words, or neologisms. Whilst we have fun and a bit of a laugh doing so, it was not until the end of 2014 that we decided we should start to collate and publish them. So, with a little fanfare (“tra-la”), here is our latest list, […]

Wielding words – the long and short of it, by Richard Keith

In all departments of a modern business the effective use of language is a potent tool for achieving your goals. We often cite George Orwell’s rules on language as an effective way of them avoiding impenetrable management talk. In his essay Politics and the English Language (originally published in 1946). Why would we do that? […]

Research: Steven Pinker: How to banish business jargon

Steven Pinker: How to banish business jargon by Harriet Green, CityAM, October 29, 2014, 1:47am http://www.cityam.com The cognitive scientist tells Harriet Green why buzzwords just don’t cut the mustard. Steven Pinker’s new book offers advice for anyone who writes at work Business jargon is annoying: “we need to find the synergy here”; “do you feel […]

Major, Minor keys

By Ewan Pearson One of the funny things about doing this for a long time is that we never stop learning. In music, composers have a simple choice to make at the outset: to use a major key or a minor key. Each can create powerful music, but in quite different ways. It turns out […]

GPB’s “A” list of Rhetorical tools, with examples

We think that the use of Rhetorical Tools is important in the creation of good content. Here we publish in print our favourite one starting with the letter “A”. Some will be known to you, others will be new, weird and wonderful. Please enjoy yourselves in making up some new content using them. Alliteration Repetition […]

Telling stories

By Lynda Russell-Whitaker ‘We are lonesome animals. We spend all of our life trying to be less lonesome. One of our ancient methods is to tell a story begging the listener to say – and to feel – “Yes, that is the way it is, or at least that is the way I feel it.” […]