Monthly Archives: December 2017

Nudging Noel Numpties by Ewan Pearson

Thaler was particularly lauded for his work on Nudging, which has provided a much more scientific understanding of how people think and behave when making economic decisions. Whether it’s how to tax the Brits more skilfully, what people invest in, what they smoke, whether they opt in/out of organ donation, or what they buy the […]

‘In a manner of speaking’ by Lynda Russell-Whittaker

Following a few customer experiences this year that were less than satisfactory,  I felt it was time to write an article on the subject of telephone manners Reflecting on the differences between these poor experiences and other good ones, I think that they are more about the intention and manner of the person providing the […]

63rd Edition

Here is our 63rd GPB journal.  It is designed as an ongoing coaching tool for our clients, and is packed with a wealth of information and good hands-on tips and tricks from the world of communications, presentations, negotiations and business development.  Please write back if you wish to comment or add another reader, and – […]

Stuffed BATNA with all the trimmings, please! by Alistair Grant

A full helping of BATNA may be just what you and the UK need this coming year BATNA is an ugly acronym, perhaps conjuring up thoughts of some dubious foreign dish made of unknown ingredients. It is actually is an acronym developed by Harvard University’s Negotiation Project, and in particular work by Roger Fisher and […]

Voicing our thoughts on corporate and commercial voice-overs, by Richard Keith

The way that clients expect you to communicate with them is evolving.  It is becoming even more important to use digital channels to reach new and existing markets – these channels include corporate videos and commercials. The voice-over on these is crucial to ensuring each video has the specific impact that you want. We’ve all […]