Author Archives: Ewan Pearson

Plan and Prepare to Maximise Audience Motivation

The Narrative Fallacy

Of Mice and (Mad) Men

Incomplete Benefits

69th Edition

GBP wins Communications Advisory Firm of the Year at Corporate LiveWire Global Awards 2019

Rhetorical Tools List

Examples of 70 very popular and useful rhetorical tools Alliteration Allusion Anadiplosis Analogy Anaphora Anecdotes Anesis Anticlimax Antimetabole Antithesis Aphorism Aposiopesis Apposition Assonance Asyndeton Catachresis Chiasmus Climax Conduplicato Diacope Distincto Ellipsis Enthymeme Enumerato Epanalepsis Epistrophe Epitheton Epizeuxis Ethos Euphemismos Evidence Exemplum (example) Expletive Freudian Slip Hyperbole Hypophora Irony (Illusio) Litotes Logos Malapropism Metaphor Mixaphor, Miniphor and […]

Time to pause and think by Lynda Russell-Whitaker

Emotions or moods? by Ewan Pearson

“Trusted in Important Affairs” by Des Harney and Mark Hollyoake