Ewan Pearson


Neologisms (new words), 2014 onwards

GPB has for a long time had a tradition of collecting new words, or neologisms. Whilst we have fun and a bit of a laugh doing so, it was not until the end of 2014 that we decided we should start to collate and publish them. So, with a little fanfare (“tra-la”), here is our latest list, […]


62nd Edition

Here is our 62nd GPB journal.  It is designed as an ongoing coaching tool for our clients, and is packed with a wealth of information and good hands-on tips and tricks from the world of communications, presentations, negotiations and business development.  Please write back if you wish to comment or add another reader, and – […]


In Vidi we trust, by Ewan Pearson

I recently saw a table of data comparing air quality in the last 5 Summer Olympic cities. Rio was second worst to Beijing. London was best. I am sure the data were sound, although no source was given. Perhaps the IOC? I should stress that in writing this article for you I have not been […]


Why do so few CEOs give “Killer Speeches”? by Ewan Pearson

Anyone reading the other articles in this Journal will see a theme….that speaking in public seems to be a very important thing for company CEOs and other leaders of organisations to do, and do well. Yes, true, but why? I recently addressed this question during a seminar (and some of you were there…). It is […]


Squeezing the Satsuma (part 2), by Ewan Pearson

Christmas is a ‘fruity’ time, and so it’s appropriate to squeeze the rest of the juice out of this story, to crack a few nuts and to get the core of the meaty content. For those unfamiliar with our last Journal, Edition 57, it is the hot story of the age: how to win business […]


GPB’s new Content Analysis Tool

We are delighted to announce the completion of the first phase of development of our new online Scientific Content Analysis tool. It is now ready to use, and is available to the public for free, and can be found at www.ca.gpb.eu. The purpose of this Tool is to help our clients (and anyone else who finds […]


Squeezing the Satsuma (part 1), by Ewan Pearson

A few of our clients are, with our help, undertaking major drives to further professionalise their Business Development and Pitching processes. Here we share some of our general thinking around the subject, for all of our clients. We have written an extensive paper with some new diagrams to capture some of our latest thinking and […]


The Value Equation, by Ewan Pearson

In Berkshire Hathaway’s 2008 letter shareholders, Warren Buffet wrote: Ben Graham taught me that “Price is what you pay. Value is what you get.” Whether we’re talking about socks or stocks, I like buying quality merchandise when it is marked down.1 Being a Scot, I too like buying quality at low prices, and I like […]


Research: Steven Pinker: How to banish business jargon

Steven Pinker: How to banish business jargon by Harriet Green, CityAM, October 29, 2014, 1:47am http://www.cityam.com The cognitive scientist tells Harriet Green why buzzwords just don’t cut the mustard. Steven Pinker’s new book offers advice for anyone who writes at work Business jargon is annoying: “we need to find the synergy here”; “do you feel […]


“You will be my most important client”

Anyone in a business development role will be familiar with the phrase above. There is a feeling that it should be said, especially to a big client that you are very keen (and probably incentivised) to win, and is often said at that peak in effort—the pitch. But is it the best thing to say? […]