
Neologisms (new words), 2014 onwards
Neologisms (new words) – 2014 onwards GPB has for a long time had a tradition of collecting new words, or neologisms. Whilst we have fun
Neologisms (new words) – 2014 onwards GPB has for a long time had a tradition of collecting new words, or neologisms. Whilst we have fun
1. Aristotle’s Lost Appeals
2. Intercultural lessons on vocal pitch
3. Respond well to questions – but how long have you got?
4. Plausibility, credibility and our emotions
1. Make Marketing in 2021 Meaningful
2. Pitch Up for Chrismas
3. Through the Perilous Fight
4. In Praise of…
5. Tunnelling out of Europe
1. What did the Direct Response Copywriters ever do for us?
2.Does social media affect persuasion?
3. Learning to like your likeability
4. Superior Force – By Ewan Pearson
5. Would I Lie to You?
6. Mata Richard! A new chapter opens
1. Tell me “Why?”
2. Resolving Conflict – at home and at work
3. Half-time oranges in a slow start to the year by Ewan pearson
1.Long live the telephone, the modern saviour
2. Breaking down the breakdown of communication
3.Striking the balance
4. And now for something completely different
5.‘They that have the voice of lions’… and of lionesses
Rhetorical Tools List Example of 75 very popular and useful rhetorical tools 1. Alliteration 2. Allusion 3. Anadiplosis 4. Analogy 5. Anaphora 6. Anecdotes 7. Anesis 8. Anticlimax 9. Antimetabole 10. Antithesis 11. Aphorism 12. Aposiopesis 13. Apposition
1. Collective noun quiz
2 Jingle Jangle Jargon
3. The How and the What
4. How shall I address thee? by Ewan Pearson
Advice squeezed straight from the experts