1. Aristotle’s forgotten appeals
2. The Style Council
3. A stoic view of trust by Ewan Pearson
4. Wedding speeches by Alastair Grant

1. Incomplete Benefits
2. The Narrative Fallacy
3. Of Mice and (Mad) Men
4. Plan and Prepare to Maximise Audience Motivation

1. The Anchor of Persuasion
2. Question & Waffle
3. “Trusted in Important Affairs” by Des Harney and Mark Hollyoake
4. Time to pause and think
5. Emotions or moods?

1. Hark the Herald!
2. Stickies that Stick
3. The Persuasive Voice
4. Afraid to Talk by Anna Easton
5. The Triple Ps… by Hasnaê Kerach
6. Crackers at Christmas By Ewan Pearson

1. Your Media Contract with the Fourth Estate
2. Podcasting, the voice and you
3. Language Styles – the way we speak
4. The brain in our decisions

1. Exploratory questioning and Modelling
2. International Talk
3. Gestures – the good, the bad and the rude
3. Strong starts. The Hook

Speak Up: 63rd Edition Here is our 63rd GPB journal. It is designed as an ongoing coaching tool for our clients, and is packed with