Winter 2014

The perils of miscommunication, by Tim Farish

K2 holds a unique allure for mountaineers. It is seen as the ‘climbers’ mountain and offers challenges like no other, testing all who attempt her to their limit and beyond. The two main risks on summiting are time spent in the ‘death zone’ and risk of avalanches, both of which are maximized on K2 to […]

Two Routes to Persuasion – Richard Petty and John Cacioppo, by Alastair Grant

We know that a successful presentation can be measured under two headings. First, did the audience understand and remember the key points of a message? Second, were they convinced by the personality of the speaker? Putting this another way, was the act of persuasion successful because of the very well-argued message, or a convincing performance […]

Wielding words – the long and short of it, by Richard Keith

In all departments of a modern business the effective use of language is a potent tool for achieving your goals. We often cite George Orwell’s rules on language as an effective way of them avoiding impenetrable management talk. In his essay Politics and the English Language (originally published in 1946). Why would we do that? […]

The Value Equation, by Ewan Pearson

In Berkshire Hathaway’s 2008 letter shareholders, Warren Buffet wrote: Ben Graham taught me that “Price is what you pay. Value is what you get.” Whether we’re talking about socks or stocks, I like buying quality merchandise when it is marked down.1 Being a Scot, I too like buying quality at low prices, and I like […]

55th Edition

Here is our 55th GPB journal. It is packed with a wealth of information and good hands-on tips and tricks from the world of communications, presentations, business development.  Please write back if you wish to comment and  – on behalf of Richard, Alastair, Tim, Lynda and myself – we hope you’ll enjoy reading it. In […]