Snakes Alive! Who Said That?
Snakes Alive! Who said that? Des looks at the power (and pitfalls) of quotations “Every great story seems to begin with a snake”. We’ll see
June 24, 2022
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“We’re Following the Science!”
“We’re Following the Science!” Des looks at how GPB’s Scientific Analyses can help you In recent times here in the UK, the phrase in my
March 28, 2022
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Persuasive communication: Examples from Famous Authors
Persuasive Communication: Examples from Famous Authors Des takes persuasion lessons from Austen and Dickens. The latter offers us a famously topical festive example A recent
December 13, 2021
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"speak up" articles
Optimising Persuasive Impact: Pull AND Push – but Pull first!
Optimising Persuasive Impact: Pull AND Push – but Pull first! Develop and Combine the power of your persuasive ‘muscles’ – in the right order. As
September 28, 2021
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Adopting the Seven Rhetorical Canons for successful persuasion
Adopting the Seven Rhetorical Canons for successful persuasion Des looks to The Beautiful Game for communication tips Recently the business of football (“the only global
June 30, 2021
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"speak up" articles
Respond well to questions – but how long have you got?
Respond well to questions – but how long have you got? Several key factors work well together to help you give persuasive responses to questions.
March 30, 2021
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Through the Perilous Fight?*
Through the Perilous Fight?* ‘Five Gold Rings’ have ruled President Donald Trump’s communication strategy; we should avoid them. Four Christmases ago, the US electorate had
December 15, 2020
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September 29, 2020
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June 24, 2020
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‘They that have the voice of lions’… and of lionesses
Shakespeare’s Cressida1 refers us to an animal admired for its authoritative ‘voice’. Both male and female lions deploy ‘very loud and low-frequency vocalization’2 to communicate
March 27, 2020
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